1.an account of imaginary or real people and events told for entertainment.
2.an account of past events in someone’s life or in the evolution of something.
“As in pre and post active care”
If you are boring your patients with highly educated verbiage instead of just telling them what innate is and entertaining them with stories of what chiropractic has done for you and for you family, friends and patients, then you are going to loose them sooner than latter.
Say it with love, say it with conviction, say it in a story and your patients will share it and refer 10 times more.